Saturday, May 19, 2012

Rosa Pariona


Rosa Pariona produces small stuffed animals, typical of Peru, made from different types of wool: alpaca and sheep, for example. The animals are common Peruvian animals like guinea pigs, vicuñas, llamas, rabbits, and chicks. She also makes hats and gloves, throw rugs, and seat cushions from the same wool. “Anything that can be made from wool and skins, I make. I can sew anything!”  Her most popular product is the vicuñas. She has had her workshop since 1984.


Rosa is from Huancayo, a city in the mountains approximately 8 hours from Lima. She never knew her mother; she and her two sisters were raised by her father. One sister now lives in Lima, the other in Italy. Rosa learned all of her artesanía skills from her father, who, she says, knew how to make nearly anything. “He didn’t make large quantities of products but rather made many different types of products, all beautiful. In addition to making bags, clothing, rings, hats, he was skilled in carpentry and also built houses. He really knew how to work!”

She married and had nine children. Rosa’s husband began to drink heavily and treat her very badly, including selling their comfortable, 2-story home in Huancayo without telling her and without giving her any of the proceeds from the sale. She realized she had to leave.

She had land where she grew vegetables (the chacra), apart from their home in Huancayo. “When he started to drink and treat me badly, I thought, where am I going to go? Am I going to go to the chacra? No, because the kids didn’t know how to farm. I have to go to Lima for the opportunities.”

She left with her nine children, ranging in age from 5 to 15. They left with just the clothes on their backs, without even money. They slept on cardboard “beds” on the floor of an empty house for three months near the center of Lima. She sold drinks and ice cream, anything she could sell to begin saving a little money.

Pictured inside Rosa’s workshop left to right, Rosa’s husband, son, daughter and Rosa

Soon, however, Rosa realized she needed to move her family. There was a lot of unsafe behavior near their home, and her kids were frightened.   A friend told her that in Huaycán, on the outskirts of the district of Lima, there was available land.  Rosa commented, “I like the climate here. There is always sun in Huaycán, it never rains. It’s good for drying out the skins.”  So they moved to Huaycán and spent one year living on the hillside, a place where the poorest of the poor make their homes. The hillsides rarely have access to utilities and life is a barebones existence.

She had slowly started to construct their house; they had a roof but no walls. An earthquake caused her neighbor’s house to fall onto hers. It destroyed their home and almost buried them there too. While they went to the clinic to have their injuries examined and treated, all of their belongings were stolen. She had to start over, yet again.

Rosa’s big break was when a buyer from Ten Thousand Villages ordered 10,000 stuffed alpacas and gave her a $5,000 advance. “With that money I was able to buy land in Huaycán and start building our own home. He took a chance on me, giving me that money without really knowing me. I was really grateful.”


Rosa pictured in the storefront area of her workshop along with some of her best selling alpaca items.

Her son Enrique built the workshop for her. The front room is a small store, showcasing the artesanía produced inside as well as selling soft drinks and water to neighbors. Rosa commented, “He deliberately made the front room with a curved wall so that a large window could be placed there, bringing in a lot of light to the store to more beautifully display our products.”



 Rosa is quite a businesswoman.  She makes the most of her storefront where she sells different types of artesanía: her own products and those of her children.  She also sells drinks, snacks, has a payphone that is accessible from outside her shop 24 hours a day and makes copies of documents for a small fee.

Rosa later remarried, had two more children, and her husband now works with her in the business. She designs all of her products and has taught her husband the skills needed to work in the workshop. She likes everything about running her business, from the drying of the skins to the sewing and stuffing; even the quality control. “While it takes a lot of time to do quality control and correct items when necessary, it is expensive to have others do it and it isn’t done as well.”

She currently has 9 workers, in addition to herself: three are family members (her husband and two of her oldest children). The six others perform their work in their homes, coming and going from the workshop as needed to pick up materials and drop off completed products. The workers are evenly split between men and women.

When we visited, everyone was working on an order for Manos Amigas, to be sent to Ten Thousand Villages, of 1,000 small stuffed vicuñas and 300 larger stuffed alpaca dolls.

She explained the process: they buy the skins, clean them, then dry them. After they are dried, they draw the design on the skin and sew the animal together. They stuff the animal and comb the outside wool. Depending on the preferences of the client, they either use the natural color of the vicuñas or they dye parts of the vicuña.

While she has always been involved in artesanía in one form or another, before starting her own business she made little bags, jackets, socks. She also spent a lot of time in her chacra, tending to her crops. “I have worked so hard to provide my kids with food and clothes and an education.”

All of her children are artisans and are skilled in various forms of artesanía in addition to working with leather and wool. Some carve wood, others carve gourds or make beaded jewelry. Even her youngest, a 15 year old who is still in school, is skilled at artesanía, making beaded bracelets. Rosa is proud that they each can support themselves with these skills from her family.

Her orders have lowered since the economic crisis started. Whereas she used to produce 15,000 vicuñas per year for clients, she now receives orders for approximately 6,000 vicuñas annually. When she doesn’t have many orders, she augments her income by preparing typical Peruvian food to sell such as cuy (guinea pig) and pachamanca (a dish of meats and potatoes, cooked underground). She rents a kiosk nearby when she has food to sell.

A local parish often has international visitors who come and place orders after seeing her products in her store. These are smaller orders, though, dozens of products instead of thousands.

She explained that she doesn’t have a store in Miraflores, the main neighborhood in Lima that tourists visit, due to the high costs involved. “How am I going to survive if I have to pay out all that money? People come and make small orders from our store here. And every few months I receive an order from Manos Amigas for about 2,000-3,000 vicuñas. I appreciate that Manos Amigas immediately pays me, since then I can go back and immediately pay my workers. They always give me an advance, too, without asking.”

Manos Amigas is her primary client. Rosa appreciates that Manos Amigas treats her well and always fulfills their promises. They are very prompt with their communications. “They are part of my family,” she says.

Rosa can point to very specific ways that her life has changed and improved since she has worked with Manos Amigas. Going from sleeping on cardboard boxes with nine children, with no support from her ex-husband, to building a home and workshop, running a successful business and ensuring that all her children were educated as well as learning the family trade, even after having had to restart from scratch several times… Rosa is resilient! 
Rosa's son built her storefront, workshop, and home (all-in-one) which is pictured above.  She has certainly come a long way from the cardboard boxes she slept on with her children when she first moved to Lima.
Rosa generously presented Simon with a small stuffed vicuna as a gift during our visit.

Rafael del Campo

Alison’s and my primary responsibility with Manos Amigas these days is visiting artisans, photographing them in their workshops, and writing their stories.  One recent visit was with Rafael del Campo.

“I am a painter, drawer, sculptor, and artisan,” Rafael del Campo says when I ask what type of artesanía he produces. “Currently, I produce decorative objects.” At present, his most popular product is nativities.


Rafael and his wife pictured in his workshop.
He is from Matucana, about 3 hours from Lima, in the central jungle. His wife is from Barranco, a southern district of Lima. He came to Lima for his education. “Everyone comes here for their studies because, even though there are universities in other parts of Peru, they do not offer all of the options that Lima universities do. Everyone believes that the capital is the future. The problem is that then there are no more opportunities in the jungle, since all the young people have gone to the city.”

He learned artesanía by working in other workshops. While his parents were artistic and appreciated various art forms, they didn’t cultivate artistic expression in their children. He studied at Bellas Artes, the fine arts academy. Rafael started working in artesanía in 1986 and opened his own workshop in 1990. His work then was more artistic, less commercial than his current work.

He established his current workshop in 2006 and is careful to explain that “Ceramica Nueva” refers to his commitment to Christianity six years ago. Prior to that, he says, there were days when he and his family woke up without any money to buy even bread. But since he has dedicated himself to God, he has been successful.

He lives and works in a small one story building, most of it taken up by his workshop. “We are in the process of expanding,” he says, showing me the two cramped rooms where 12 people work, creating the molds, drying the figures, firing two kilns, painting the figurines and assembling the pieces. “We have applied for the necessary permits to expand, but,” he says, with a shrug, “what can you do? We have been waiting for 2 months for approval and I know we’ll have to wait for at least 2 months more before we get the approval for a roof. We are also talking to the bank for the financing we need to complete the expansion.”



Every inch of space is used in Rafael’s small but busy workshop.  Upon entering it is plain to see it is a place full of life and activity.

Rafael’s business has been impacted by the falling dollar, but in a different way than most: “We have been affected tremendously. But while we receive less money for our work, we are now getting more orders.” He is thankful to have so much work when that is not a common story among his colleagues. He has not had to lay off any workers or take on additional jobs to make ends meet. “Before I opened Ceramica Nueva, I had to supplement my income with sculpting, but now I can make enough to support my family.”

He is busy with orders from Manos Amigas and other clients. “I have three clients but don’t have the capacity to take on more.” He has worked with Manos Amigas for two and a half years, since 2009. One of his friends worked in a workshop that sold to Manos Amigas and introduced him to Manos Amigas. Manos Amigas currently represents 40% of his annual sales.

Manos Amigas is his only fair trade client. It is very important to him to work with fair trade, since he can trust that he will get paid, that he will get paid on time, and that he will receive the 50% advance to purchase his materials and pay his workers. “Others delay with the payment and it affects me.”

An order is being fulfilled for a Japanese client of Manos Amigas.

Rafael showed us additional product samples he had created, functional objects with creative twists, such as a pitcher with two knobs instead of a handle; a teapot that heats up the teacup and fits perfectly inside; a platter that is meant to evoke a potato, Peru’s most popular crop, complete with eyes.

He hopes to be able to expand in this direction, using different glazes, different styles, incorporating more of his artistic skills, in the future. “I would like to diversify into producing these utilitarian objects as well, but I need another, higher-quality kiln to successfully expand into that area.”



Pictured above is a teapot cup combination design that Rafael has made in his attempt to branch out to more utilitarian products.

He and his wife have three children: Julio, 13, Gabriel, 11, and José María, 8. His children help out in the workshop at times and he gives them monetary tips for their work. He thinks they will all follow in his footsteps to be artisans: “They can see how well we have done for ourselves via artesanía. They want to study administration and other subjects to bring that knowledge back to the workshop too.”



Rafael demonstrates the utilitarian use of his artistically designed water pitcher.