Sunday, February 19, 2012

It's a Small, Small World

One of my great pleasures in spending time in Peru and volunteering with Manos Amigas is making connections with numerous artisans who make the items we sell at Global Gifts.  My wife Alison and I recently had the pleasure of visiting Fermin Vilcapoma who makes the beautiful teardrop turquoise earring and necklace set pictured below (and sold at Global Gifts).

In fact, Fermin was in the process of creating this necklace and earring set when we visited (see process description later in post).



(Necklace $130, Earrings $54)

After chatting with Fermin for about 30 minutes he asked where we were from.  We answered the United States and he asked which state we came from.  Alison said Indiana and an excited expression came across his face.   “I visited Bloomington, Indiana last year!” he said.  He explained that he was part of a group hosted by the IU business school that travelled from Peru to IU to talk about how they have grown their export business.  “I have a store in Bloomington!” I responded just as excitedly.  “I visited a fair trade store when I was in Bloomington” exclaimed Fermin.  “It had some of my jewelry for sale there.  I was excited to see my jewelry for sale so I had my picture taken with it” he continued.  As he tried to recall the name of the store I said, “Was it Global Gifts?”  “Yes!” said Fermin.

What were the chances that we could make a connection like this?  Later I recalled that Dave, the manager of the Bloomington Global Gifts, had told me about a group of Peruvians that had visited the store early in 2011.  In fact, “One of the Peruvians had found some of his jewelry in our store,” Dave had told me.  “He even had his picture taken with it” Dave had said.  At the time I didn’t think too much of this.  Normally when an artisan visits one of our stores it is because we have arranged it.  Dave nor I had any prior knowledge about this visit so I took it as an interesting and somewhat curious event but didn’t give it more thought after that.  But now here I was with that very artisan.  It felt like finding the missing link of a riddle I had forgotten to solve. 


(Sam pictured with Fermin outside of his workshop/home)

Jewelry Making Process





(Above: When we visited Fermin’s workshop, he was in the process of filling an order for one of his best-selling pairs of earrings.  They are beautiful Peruvian turquoise stone earrings set in silver in the shape of teardrops.  Fermin is holding a chunk of the as-yet-unprocessed turquoise that comes out of the copper mines of Peru. Also pictured is a piece of silver where the design of the earrings has been etched in.)



(Above: 1) Each earring is cut by hand from the silver and 2) the silver earring hooks are cut and formed from what looks like long pieces of silver thread.)




(Above: 1) A neat pile of silver thread, cut for the earring hooks. 2) Finishing touches are made to the earrings when the sides are smoothed and the hooks are attached under the heat of a blowtorch.  3) Last the stone is set within the silver.  We did not have the opportunity to see the stone being cut and polished but this process takes place in the workshop as well.)

More About Fermin

Fermín Vilcapoma Bohórquez is a native of Canta, a province three hours from Lima. He moved to Lima with his mother when he was pretty young; he has lived here since 1st grade. His wife, Magdalena, is from Lima. They have two sons, Franco (14 years old) and Aaron (11 years old). His workshop and home are located in San Juan de Lurigancho. Fermín produces beautiful jewelry: earrings, pendants, brooches, rings.

He learned jewelry making from his father. Fermín wanted to study systems engineering but was not able to go to university, so he started making a living based on his training. He was the oldest brother and therefore felt somewhat obligated to be an example and join the family business. He has 3 siblings, two brothers and a sister. While his sister is an English teacher, the brothers are also jewelry makers. Although he was not able to attend university, he’s been able to study administration and accounting to benefit his business,.

The number of people he employs in his workshop has fluctuated over time. For example, in 1995 he had 5 employees. In 2000, he employed 15. In 2012, he has 5 (in addition to himself and his wife, Magdalena). Of the current seven employees, 2 are women.

He purchases his materials once an order has been placed, since silver is expensive (for example, a kilo of silver can cost between USD $1,200-$1,800). He is also careful to use all the silver, and saves and melts down the extra parts (that have been cut out from a design, for example) for reuse.


His designs come from various places. Sometimes he designs the products. Frequently his clients do too. They will send him a drawing of something they’d like, and Fermín will trade drawings back and forth with them until they arrive at a design the client likes and that Fermín can produce.

He’s been in his current workshop since 2000. Prior to moving here, he has worked in workshops first in his mother’s home and later in his father-in-law’s house. His living and working conditions have improved considerably from when he started: he was living and working in a tin shack. Now Fermín has a four-story cement building that continues to serve as both his home and workshop, although the spaces are well-divided.

His dream for the future is to move his living space out of his workshop building and use that space as a jewelry school. He and his wife would like to be able to teach poor people the craft of jewelry making so they can improve their living situations and lives.

Fermín hopes his sons will be involved in the family business as adults but strongly believes they need to discover what makes them happy and do it.



(Above: Fermin pictured with his sons Franco, top, and Aaron, bottom)

Fermín is the secretary of a fair trade organization called APTEC (http://www.aptecperu.com/), the only one in Peru that is formed exclusively of producers. Different product lines are represented, like weavers, clothing, potters, and jewelry.  He’s been part of this group for 3 years and while he is proud of them, he feels like there has been a lot of work without much success so far. Still, he has hope that investing time and resources into this group which will help each of the producers be more successful in the coming years.

His business has been hit hard by the recession. In the last 2 years, he has had to lay off 8 workers. He is hopeful that business will rebound as the worldwide economy improves.

A goal of his is to expand his market and gain more clients. In 2008, he and Magdalena began to travel to the US once a year for a craft fair in Manhattan. They went three times, made many product samples per potential clients’ requests, yet gained only one client. As Magdalena mentioned, they ended 2010 with no money after traveling to the US several times! So while they would love more international clients, they are currently unsure how to accomplish this without losing more money.

When Fermín was asked what he likes most about his work, he offered several examples: How his business has grown in the last 25 years. How he and his employees have been able to support themselves and be successful through fair trade. Seeing his products in stores (like Global Gifts).

Friday, February 3, 2012

Show Time at Manos Amigas

It is show time at Manos Amigas.  Muestras or more literally “shows” is the name for product samples the artisans submit to be considered for the new catalog that goes out to clients.  From December through January artisans bring in the bulk of their muestras which also allows them to be considered for inclusion for a large gift fair in Germany that Manos Amigas has participated in in recent years.  In the past Manos Amigas has generated many new product orders through this fair so it is a good opportunity for the artisans to have their products selected for the fair.
I have had the opportunity to sit in on some of the sessions when artisans have brought their muestras to show Yannina.  It is fun seeing the great variety of products that come in and it has been especially neat for me to see how artisans have incorporated some of the suggestions I made during a training on characteristics of best-selling products I did a few months ago.
When samples are brought in the artisan sits across from Yannina and the items are put out on her desk.  She always compliments the artisan on their good work and exclaims over how nice their items look.  You can tell when she is really excited about a product but even when she is not she shows her appreciation. Manos Amigas really wants to encourage artisans to bring in more product ideas/samples to be considered for the catalog.  But it is a risk to the artisan to do so because they may spend a lot of time and energy creating a new product and then that product may not end up being included in the catalog.  It may be because it is not in line with what Manos Amigas is looking for or the quality may be too low.  However, Manos Amigas does include the great majority of muestras in their catalog but that still doesn’t mean an order will be placed for the item.  In fact, typically only about 10% of what is in the catalog will actually be ordered by a client. 
Manos Amigas has a goal of diversifying its product line beyond the heavy Christmas focus they currently have. During the capacity building training I stressed teacher gifts as one way to achieve this.  This was one artisan's interpretation of that message.  These will be appearing at Global Gifts in April.

 
Yannina works with the artisans by making suggestions for modifications in color, style, and so on to give the product the best chance possible.  In many cases, artisans return with the modifications within a week or so.  It has been fun to see this process in action. Sitting in on many of these sessions I have been asked to offer my opinion as well.  I am honored to be asked and because of my years in the stores I think I can bring a valuable perspective.  But at the same time I feel a great sense of responsibility in offering suggestions because these products represent the livelihood of folks who are living with little or no extra income.  Lack of orders may mean a child has to withdraw from school or a family has to move from a house with running water to one without it.  In one instance, Yannina learned from an artisan that his daughter was going to withdraw from university due to lack of funds.  She asked him about his situation, asked for a letter from the daughter about the importance of her education, and asked him to email her a picture of the entire family.  Later I asked if Manos Amigas was going to help pay the daughter’s tuition.  “He is one of our best artisans,” she said, “right now he has no orders.”  Yes, she was going to help pay the daughter's school fees, at least for a time.  Maurelio came back the next day with his daughter so they could thank Yannina together.
Maurelio in his workshop.
It is fun to see the artisans’ creativity at work in this process.  Often there is a discussion about size, shape, and color.  For example Yannina might say,
·         Those figurines look a little cartoonish in their facial expression. 
·         These sculptures are beautiful but I am not sure if they can sell at that price. 
·         This cow and sheep are too large for that nativity. 
While these are all types of constructive feedback that Yannina give, of course she offers a lot of praise and encouragement as well. 

This represents a "modern day" nativity.  We had a good time talking about who could stand in for the 3 wisemen.  Will this be a popular nativity?  I have no idea, but it certainly is different.  I did believe in it enough to order some for Global Gifts.

This year I understand more muestras have come in than usual.  During the capacity building training we emphasized the importance of continually creating new items.  We said the risk of not creating new items is greater than the risk of creating new items and having them not sell.  Because even a great selling item won’t remain strong forever, their line of products needs to continually be renewed.  It is gratifying to see the increase in muestras this year and I wonder if the training had something to do with it.  Either way, being part of this experience has been educational.  Perhaps even more exciting is that soon many of these products will be available at Global Gifts.  After going through this process, I had to place an order!
 
This fine couple represents another attempt to diversify away from Christmas.  During a training I suggested that figures of couples or families with children are popular items at Global Gifts.  This was one of several items that came in as a result.  You will be able to find it at Global Gifts sometime this spring!


These ceramic eggs will be great for Easter. I hope we will have them in at Global Gifts in time for this year's holiday!